Privacy Policy

GenTek Performance LLC
3839 Perkiomen Ave
Reading, PA 19606

 

Last Updated: October 3, 2026

 

GenTek Performance LLC (“GenTek Performance,” “GenTek,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit an inquiry, request an appointment or estimate, communicate with us, or otherwise interact with our business.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name

• Email address

• Telephone number

• Mailing or billing address

• Vehicle year, make, model, VIN, and other vehicle information

• Vehicle modifications and service history

• Photographs or videos of your vehicle

• Information about requested services or projects

• Appointment or scheduling information

• Estimate and invoice information

• Communications you send to us

• Information submitted through website forms

• Other information you voluntarily provide

When you submit information regarding a vehicle or project, please provide only information necessary for us to evaluate your request.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically by our website platform and related technologies.

This may include:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring website

• Approximate geographic location

• Date and time of website activity

• Interaction with website features

• Cookie and similar technology information

This information may be used to operate the website, understand website traffic, improve website performance, prevent misuse, and evaluate our marketing efforts.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics technologies, and similar tools.

These technologies may be used to:

• Keep the website functioning properly

• Remember certain preferences

• Understand how visitors use our website

• Measure website traffic and performance

• Improve website functionality

• Evaluate advertising or marketing campaigns

• Help prevent fraudulent or abusive activity

Depending on your browser and the technologies used on our website, you may be able to block or delete cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required, visitors may also be presented with cookie or consent controls through the website.

4. How We Use Information

GenTek Performance may use collected information to:

• Respond to inquiries

• Evaluate requested automotive work

• Prepare estimates

• Communicate regarding appointments

• Schedule services

• Manage customer projects

• Process transactions

• Provide invoices and receipts

• Communicate project updates

• Provide customer service

• Maintain business and service records

• Improve our website and services

• Analyze website performance

• Protect our business, customers, employees, and website

• Prevent fraud or misuse

• Comply with applicable legal and regulatory requirements

• Enforce our agreements and policies

Submitting a contact, dyno, estimate, or project request through our website does not by itself create a service agreement or guarantee an appointment.

5. Communications

If you provide your email address or telephone number, we may use that information to communicate with you regarding:

• Your inquiry

• Your vehicle

• Estimates

• Appointments

• Parts

• Project status

• Payments

• Vehicle pickup

• Requested services

• Other matters related to your relationship with GenTek Performance

Where permitted by law and applicable to the communication, we may also send information concerning GenTek Performance services, events, promotions, or business updates.

You may request that we stop sending promotional communications. This does not prevent us from sending transactional or service-related communications when necessary.

6. Payment Information

When payments are made electronically, payment information may be processed by third-party payment processors or business software providers.

GenTek Performance may not directly receive or store complete payment-card information when a third-party processor handles the transaction.

Payment providers process information according to their own terms and privacy practices.

7. Website and Technology Providers

Our website is hosted or operated using third-party technology providers, which may process information necessary to provide website hosting, forms, analytics, security, communications, and related services.

These providers may collect or process information in accordance with their own privacy policies and contractual obligations.

8. Analytics and Advertising

We may use analytics and advertising services to understand website activity, determine how visitors find GenTek Performance, evaluate advertising performance, and improve our marketing.

Depending on the services enabled on the website, these technologies may use cookies, pixels, device identifiers, or similar technologies.

Information collected through these technologies may be processed by the applicable analytics or advertising provider according to its privacy practices.

9. How We Share Information

GenTek Performance does not sell personal information to third parties for money.

We may disclose information when reasonably necessary to operate our business, including to:

• Website hosting and technology providers

• Payment processors

• Accounting or business-management providers

• Communications providers

• Analytics providers

• Advertising and marketing providers

• Parts suppliers or vendors when necessary to fulfill a customer request

• Professional advisers, including attorneys and accountants

• Government agencies, law enforcement, courts, or other parties when required or permitted by law

We may also disclose information when reasonably necessary to protect the rights, property, safety, or legitimate interests of GenTek Performance, our customers, employees, or others.

If GenTek Performance is involved in a merger, acquisition, sale, restructuring, or transfer of business assets, information may be transferred as part of that transaction as permitted by law.

10. Vehicle Photographs and Project Content

During automotive work, GenTek Performance may create photographs or videos documenting vehicle condition, repairs, fabrication, restoration, modifications, testing, or completed work.

Such documentation may be maintained as part of our business and service records.

Any use of customer vehicles or project photographs for marketing, social media, website galleries, advertising, or promotional purposes will be handled in accordance with applicable law and any applicable customer authorization or agreement.

11. Data Retention

We retain information for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing requested services

• Maintaining service and vehicle records

• Accounting and tax requirements

• Warranty documentation

• Dispute resolution

• Fraud prevention

• Legal compliance

• Enforcement of agreements

Retention periods may vary depending on the type of information and our legal or business obligations.

12. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information in our possession.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted electronically.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

GenTek Performance does not control and is not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

14. Children's Privacy

Our website and automotive services are not directed toward children under 13 years of age, and we do not knowingly collect personal information online from children under 13.

If we learn that personal information from a child under 13 has been collected through our website without appropriate authorization, we will take reasonable steps to address the information as required by applicable law.

15. Your Privacy Choices

Depending on applicable law and the circumstances, you may contact us to request information regarding personal information we maintain about you or to request that information be corrected or deleted.

Certain information may need to be retained for legitimate business purposes or to comply with legal, tax, accounting, warranty, contractual, or recordkeeping obligations.

You may also manage cookies and similar technologies through available website consent controls or your browser settings.

16. Do Not Track and Browser Privacy Signals

Some browsers and devices provide privacy preference or tracking-control signals.

Because technologies and legal requirements continue to evolve, our website's response to these signals may depend on the website platform, consent-management system, and third-party technologies in use.

Where applicable law requires recognition of a legally valid browser-based privacy preference signal, we will handle such signals as required by applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, technology, services, or legal obligations.

When this policy is materially updated, the “Last Updated” date at the top of this page will be revised.

We encourage visitors to review this Privacy Policy periodically.

18. Contact Us

Questions regarding this Privacy Policy or our privacy practices may be directed to:

GenTek Performance LLC
3839 Perkiomen Ave
Reading, PA 19606
Phone: 610-750-9222

Please identify your request as a privacy-related inquiry so that it can be directed appropriately.